Our last blog as smartass

Our last blog as smartass

We have some exciting news...

This March we’re excited to bring you a more sustainable way to keep your home nice, clean and plastic free. smartass has served our community well over the last six years but we feel it’s time to represent more than Toilet Paper, so from the 23rd of Feb we’re excited to be rebranding to 
With Small

To our dear customers,


Six years ago smartass was born to help reduce the huge impact toilet paper has on our environment. With the equivalent of over 27,000 trees flushed down the loo every single day, TP produced from sugarcane waste (Bagasse) and bamboo just made sense.


More recently we’ve been asking ourselves how we could also help to reduce plastic waste. With an alarming 91% of plastic not being recycled,
what, if like our toilet paper, we could produce products which have a big impact, With Small change?


This March we’re excited to bring you a more sustainable way to keep your home nice, clean and plastic free. smartass has served our community well over the last six years but we feel it’s time to represent more than Toilet Paper, so from the 23rd of Feb we’re excited to be rebranding to
With Small.


If you subscribe to smartass, let’s just say we’ve covered your a**  and nothing is required from you to make the switch. On your next order, you’ll receive our new With Small designs at the same discounted pricing.


Whilst our current offering will have a new look and feel, we’re the same kiwi owned and operated company working to bring sustainable essentials delivered right to your doorstep. 

From all of us thank you!

We hope you love our new products and look.

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